Calling all rising advertising
and media industry superstars!
Mark your calendars for the 2025 US Young Lions competition.
Registration opens 12:00:01 AM ET on Friday, December 13, 2024.
NEW Opportunity to win a trip to Cannes!
We are thrilled to announce a new SECONDARY COMPETITION where one of our registered teams can win a trip to the 2025 Cannes Lions Festival! OMD USA, the largest US media agency, has joined the US Lions Community as the first-ever Bold Impact sponsor of the Young Lions competition. NCM and OMD are launching a secondary brief focused on youth fentanyl awareness and naloxone education, in partnership with the Ad Council. This initiative reinforces OMD's commitment to nurturing next-gen talent through career-defining opportunities.
Any team previously registered for the 2025 Young Lions competition may compete for the Bold Impact Award.
Entries must be uploaded to the competition site by 8 PM ET on Tuesday, March 18, 2025 (no exceptions).
Competition Categories
All registered teams will receive a brief from a US-based non-profit organization on January 23, 2025. Your team's goal is to answer the challenge in that brief in the most creative way possible according to the guidelines of the category you are registered to compete in. Entries are due by February 6, 2025.
Join the competition and make your mark!
Digital
Build a digital-led campaign that uses the powers of digital technology to respond to the challenge in the brief.
Media
Develop an innovative media strategy based on compelling insights, showing how you’ll use different media channels and encourage engagement in response to the brief.
PR
Construct an effective and engaging Public Relations campaign in response to a communications challenge described in the brief.
Create an eye-catching print ad that answers the challenge in the brief and engages the target audience.
The 2025 Young Lions competition has closed.
Judging will begin shortly and finalists will be announced in March. Thanks to all competitors.
Stay tuned for more info.
Winners of the 2025 Young Lions Competition were announced.
Registration for the 2025 US Young Lions competition is now closed.
Registered teams will receive an assignment brief no later than 6:00 PM (ET) on January 23, 2025.
Note: If you are registered and do not receive the email brief by that time, check spam folder and/or download it from this site.
Get ready to showcase your creative skills to the world –
the 2025 US Cannes Lions Young Lions competition is here!
This is your chance to take on the best and brightest advertising minds from around the globe. Winning teams from the five US competition categories become TEAM USA.
TEAM USA travels to the Cannes Lions International Festival of Creativity in Cannes, France, to experience the most prestigious global advertising festival firsthand and compete against other winning teams from around the world!
The festival experience, including airfare, hotel, and delegate passes, is covered by our generous US competition sponsors, so all you need to do is bring your A-game!
To register, you must first create a login for this site.
Once your login is created, you can proceed with the registration process.
Registration closes Tuesday, January 21, 2025 @ 7:59:59 PM ET.