How to Enter

All registered teams for the 2024 US Cannes Lions Young Lions competition may now download the brief and submit their entries. Submissions will be accepted until 8:00 p.m. (E.T.) February 20, 2024.

Each submission must include the Team’s confirmation code. Your name and company name should NOT appear anywhere on your entry. The judging process and criteria are detailed in the official rules.

UPLOAD YOUR ENTRY

For more information on Cannes Lions and Young Lions click here and follow @NCM on LinkedIn.

Competition Categories

All registered teams will receive a brief from a US-based non-profit organization in February 7, 2024. Your goal is to answer the challenge in that brief in the most creative way possible according to the guidelines of the categories below. Join the competition and make your mark.

Calling all rising advertising
and media industry superstars!

Mark your calendars for the 2025 US Young Lions competition.

Registration opens 12:00:01 AM ET on Friday, December 13, 2024.

Get in touch.

Send Email

The 2025 US Young Lions competition is now open!

Registrants should login to download the creative brief now.

Submissions will be accepted from registered teams until 8:00 p.m. (ET) February 7, 2025.

The 2025 Young Lions competition window is now closed.

Winners of the 2025 Young Lions Competition were announced.

Meet TEAM USA

Registration for the 2025 US Young Lions competition is now closed.

Registered teams will receive an assignment brief no later than 6:00 PM (ET) on January 23, 2025.

Note: If you are registered and do not receive the email brief by that time, check spam folder and/or login on this site to download it.

Get ready to showcase your creative skills to the world –
the 2025 US Cannes Lions Young Lions competition is here!

This is your chance to take on the best and brightest advertising minds from around the globe. Winning teams from the five US competition categories become TEAM USA.

TEAM USA travels to the Cannes Lions International Festival of Creativity in Cannes, France, to experience the most prestigious global advertising festival firsthand and compete against other winning teams from around the world!

The festival experience, including airfare, hotel, and delegate passes, is covered by our generous US competition sponsors, so all you need to do is bring your A-game!

Registration closes Friday, January 17, 2025.

Digital

In a 5-page deck, develop a creative insight and explain how your digital solution uses a maximum of three social media platforms in new and exciting ways to answer the brief.

Film

Create an original idea in response to the brief, film your footage and edit it into a captivating :30 ad

Media

In a 10-page deck, demonstrate how to create 'Consumer Engagement' and exploit the value of emerging media with consumer insights to drive effective communication strategies in response to the brief.

PR

In a 10-page deck, shape a PR strategy that demonstrates your creative process, showing how the idea would connect with the organization's brand values, how it engages with the public, and how it builds relations with relevant stakeholders to answer the brief.

Print

In response to the brief, produce a stand-out, captivating, and unique one-page print ad.

View the 2025 competition schedule

View