US Lions Community:
2025 Programming Calendar
​​​Friday, December 13, 2024
Registration opens for the 2025 US Young Lions competition.
​​
Friday, December 20, 2024
TEAM USA Advisors applications deadline.
​
Wednesday, January 8, 2025
US Young Lions competition Jurors and sponsors announced.
​
Tuesday, January 21, 2025
Registration closes at 11:59:59 PM ET for
the US Young Lions competition.
Thursday, January 23, 2025
US Young Lions competition begins! Creative brief
available to all registered teams.
​
Wednesday, February 5, 2025
Applications close for the US Lions Community webinar series.
​
​Thursday, February 6, 2025
US Young Lions competition entries due by 8:00 PM ET.
Wednesday, March 5,2025
US Young Lions Finalists announced. View them here.
​
Wednesday, March 5,2025
Secondary competition awarding a trip to Cannes announced. Learn more.
​
Wednesday, March 5, 2025
-Mentorship Webinar Sponsored by Campaign-
LIONS Awards 101: Hosted by LIONS - register here
​
Wednesday, March 12, 2025
-Mentorship Webinar Sponsored by Campaign-
Building Brands That Break Through: Winning with Gen Z on Social Media Hosted by Movers & Shakers - register here
​
Tuesday, March 18, 2025
All entries against the Bold Impact brief must be received by 8 PM ET.
​
Wednesday, March 19, 2025
-Mentorship Webinar Sponsored by Campaign-
AI-Driven Purpose: How AI-Powered Solutions Help Build Brands with Meaning and Impact: Hosted by StrawberryFrog - register here
​
Monday, March 24, 2025
-Mentorship Webinar Sponsored by Campaign-
Stupid Mistakes from Brilliant Leaders: Hosted by JOAN Creative - register here
​
Friday, April 4, 2025
-Mentorship Webinar Sponsored by Campaign-
Pitch, B!tch – Bring Out Your Strong Guns: Hosted by McKinney - register here
Wednesday, April 9
TEAM USA Winners Announcement event – we will reveal the 2025 US Young Lions winners who will attend the Cannes Lions International Festival of Creativity and compete in the global competition!
​
​Monday, June 16 – Friday, June 20, 2025
Cannes Lions International Festival of Creativity in Cannes, France ​
​​
​​Stay tuned for more info
throughout each step of the process.



National CineMedia (NCM) is the largest cinema advertising platform in the U.S., uniting brands with young, diverse audiences through the power of movies and popular culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s leading preshow, The Noovie® Show is presented exclusively in 42 leading national and regional theater circuits – including the only three national chains: AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. NCM's unparalleled cinema platform has over 18,000 screens in more than 1,400 theatres across 195 Designated Market Areas® (including all of the top 50).