Another chance to go to Cannes!

Any team registered for the 2025 Young Lions competition can compete.

OMD USA joins as the first-ever Bold Impact sponsor, partnering with NCM and the Ad Council on a brief focused on youth fentanyl awareness and naloxone education.

Download Brief

All entries must be submitted by 8:00 PM ET on Tuesday, March 18th, 2025 (no exceptions). Entries must be submitted on the official competition site.

SPECIAL THANKS TO THE 2025 COMPETITION SPONSORS

National CineMedia (NCM) is the largest cinema advertising platform in the U.S., uniting brands with young, diverse audiences through the power of movies and popular culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s leading preshow, The Noovie® Show is presented exclusively in 42 leading national and regional theater circuits – including the only three national chains: AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. NCM's unparalleled cinema platform has over 18,000 screens in more than 1,400 theatres across 195 Designated Market Areas® (including all of the top 50).