Congrats TEAM USA 2025!
The 2025 cycle for the US Young Lions competition drew a record number of team registrations. The entered work was inspiring and filled with incredible creativity on behalf of our non-profit partner, WhyHunger, and the Jury was very impressed!
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NCM offers special congratulations to the five winning teams who are now TEAM USA - they represent the largest and most engaged region in the 2025 Cannes Lions global competition. Enjoy this career-defining experience!
Digital
Alexandra Jones | Amazon Brand Innovation Labs
Eunie Jang | Amazon Brand Innovation Labs
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2nd Place: Kaity Butcher | Microsoft & Maria Pia Rodriguez | Microsoft
3rd Place: Roberto Del Real Jr. | BarkleyOKRP & Alex Lofaro | BarkleyOKRP
Film
Andrew Rhee | Google
Dillon Hansen | McCann
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2nd Place: Palak Kapadia | Amazon Brand Innovation Labs & Catarina Barcala Gosende | MullenLowe
3rd Place: Davey Robinson | Freelance & Graham Barbour | Freelance
Media
Morgan McAlister | Initiative
Dana Nathanson | Initiative
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2nd Place: Arleigh Haskal | Havas Media & Lydia Pamudji | Havas Media
3rd Place: Ebin Joby | Initiative & Stella Tse | Initiative
PR
Lauryn King | Weber Shandwick
June Hernandez | Weber Shandwick
View Work​
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2nd Place: Chris Gutierrez | FleishmanHillard & Josephine Cheng | FleishmanHillard
3rd Place: Casey Medlin | FleishmanHillard & Samantha Amo | FleishmanHillard
Hailey Skinner | Crispin
Kendelle Cragun | Crispin​​​​
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2nd Place: Ryan Kane | VML & Alex Bohner | VML
3rd Place: Ellen Brown | TracyLocke & Hannah Lewis | TracyLocke
Titanium Award
This year, we introduced the Young Lions TItatnium Awared sponsored by StrawberryFrog, which recognizes one of the finalist 25 teams for breakthrough creative work that helps move the crewative industry forward through innovation. The newly crowned Media team of TEAM USA 2025 took home the award - congrats!
Morgan McAlister | Initiative
Dana Nathanson | Initiative
Bold Impact Award
Also introduced in the 2025 cycle was a secondary competition where registered teams could compete again to win a trip to the 2025 Cannes Lions Festival of Creativity. OMD USA joined the US Lions Community as the first-ever Bold Impact sponsor. The secondary brief focused on youth fentanyl awareness and naloxone education, supporting the Ad Council. This winning team will experience the Festival this year, immersing in the programming and capturing content on behalf of NCM and OMD!
Chloe Bayhack | Ogilvy New York
Victoria Rocha | David New York
Congratulations to all!
SPECIAL THANKS TO THE 2025 COMPETITION SPONSORS
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National CineMedia (NCM) is the largest cinema advertising platform in the U.S., uniting brands with young, diverse audiences through the power of movies and popular culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s leading preshow, The Noovie® Show is presented exclusively in 42 leading national and regional theater circuits – including the only three national chains: AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. NCM's unparalleled cinema platform has over 18,000 screens in more than 1,400 theatres across 195 Designated Market Areas® (including all of the top 50).