NCM Announces Deal with Adelaide for Attention Tracking Metrics

National CineMedia has announced a deal to bring Adelaide’s attention transaction metric to the cinema advertising industry for the first time.

Following NCM’s groundbreaking Attention Study where cinema ranked number one across all video platforms for attention scores, NCM’s integration into the Adelaide platform will now allow brands to analyze cinema alongside other media options as they plan their campaigns based on the relative attention-based quality and value of those ad impressions.

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