National CineMedia is teaming up with AI ad tech company AdGreetz to bring dynamic ad insertion to cinemas. The ad product, Bullseye, lets advertisers create multiple AI-generated ad variations with NCM. These ads are then tailored locally in real time based on factors including audience demographics, location, local offers, weather and time of year.
Bullseye expands NCM’s AI suite, NCMx, which already includes tools for cross-platform marketing (Boost) and audience retargeting (Boomerang). With Bullseye, advertisers can now generate and personalize creative, gather real-time data and retarget consumers after their visit to the theater.
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