National CineMedia has unveiled Bullseye, an exciting new addition to its NCMx™ suite, which uses AI-generated creative to offer dynamic, localized messaging at scale. In partnership with AdGreetz, Bullseye empowers advertisers to deploy multiple customized creatives tailored to specific audience segments within a single cinema campaign. This innovative platform incorporates essential factors like market area, geo-targeting, and local promotions to enhance campaign effectiveness.
Bullseye is a game-changer for brands seeking impactful cinema advertising, says Manu Singh, Chief Data & Innovation Officer. By delivering unmatched creative variety, hyper-localized ads, and real-time optimization, advertisers can create targeted experiences that resonate with audiences before, during, and after their cinema visit.
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