Revolutionizing cinema measurement.
Can you say “brand performance”? That’s right, cinema is now measurable. NCMx, our proprietary data intelligence platform, is powered by one of the largest deterministic datasets in the industry. We offer cutting-edge solutions (like real-time re-targeting) to deliver on your campaign KPIs, from planning to reporting and everything in between.
advanced audience segments | audience analytics | brand measurement incrementality | attention | attribution
Cinema is still #1 in attention.
Lumen Technologies' second attention study reaffirms cinema as the top ad-supported video platform, surpassing linear (sports), digital premium video, and premium podcasts. The study found the big screen has an expanded edge compared to FAST nets and premium AVOD – and in categories that often require consumer trust-building (automotive, insurance, pharma).
Putting it all together.
We optimize campaigns for reach, frequency, and attribution metrics to give brands a 360-degree view of consumer behavior and performance. The end results are greater attention, engagement, and return on your cinema advertising investment.
Results that speak for themselves.
NCMx’s effectiveness is unparalleled in cinema – and the media industry overall. We’ll let the numbers do the talking.
AWARENESS
62% Lift
Multi-category* across 323 advertisers
FOOT TRAFFIC
Up to 50% Lift
QSR | Retail | Auto
SALES LIFT
Up to 30%
CPG
CONVERSION
13%+
Web Visits | App Downloads
QSR | Auto
ATTRIBUTION
6X Increase
Web Visits | App Downloads
QSR | Auto
SCAN THROUGHS
50% Higher
than CTV
Retail | QSR | Recruitment Site
*Source: NCM Intercept Norms 2017-June 2023. 323 Advertisers: eWorks, Market Force, SeeLevel, HX.
National CineMedia (NCM) is the largest cinema advertising platform in the U.S., uniting brands with sought-after young, diverse audiences through the power of movies and popular culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s leading preshow, The Noovie® Show is presented exclusively in 42 leading national and regional theater circuits – including the only three national chains: AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. NCM's cinema platform has over 18,100 screens in more than 1,400 theaters across 195 Designated Market Areas® (including all of the top 50).