Marketing | National Cinemedia

6 days ago1 min read

Will 'Multisensory' Ads Cast A Spell On Theatergoers?

For the first time, NCM worked with CJ 4DPLEX’s sensory experience to tie it into an ad through a deal with Comcast’s Xfinity and Regal.

Dec 101 min read

This cinema-related stock is up 77% this year amid box-office rebound. It’s not AMC or Cinemark.

Cinemagoers generated record domestic Thanksgiving box-office returns, according to data from industry tracker Comscore.

Nov 111 min read

A Wicked 4DX ad is now playing in select theaters

As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a...

Nov 112 min read

Video: Cynthia Erivo and Ariana Grande Star in Magical New WICKED Spot

The spot is directed by Alice Brooks, Wicked’s director of photography. Comcast and Xfinity have released a new TV spot celebrating the...

Nov 111 min read

Old Ariana Grande tweet inspires Xfinity’s ‘Wicked’ spot

Xfinity and Comcast released 'Stay Connected to Your Dreams' to promote 'Wicked.'

Oct 101 min read

Tips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In Experiential Marketing

After pent-up demand from the pandemic, experiential marketing is back in the mix of being a critical component to a marketing plan.

Sep 26, 20231 min read

Can Movie Theaters Still Reel in Advertisers?

The pandemic took a severe toll on the movie theater business, with total screens in the U.S declining by around 3,000 since 2019, to...