Experiential | National Cinemedia

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6 days ago1 min read

Will 'Multisensory' Ads Cast A Spell On Theatergoers?

For the first time, NCM worked with CJ 4DPLEX’s sensory experience to tie it into an ad through a deal with Comcast’s Xfinity and Regal.

This cinema-related stock is up 77% this year amid box-office rebound. It’s not AMC or Cinemark.

Dec 101 min read

PRESS

This cinema-related stock is up 77% this year amid box-office rebound. It’s not AMC or Cinemark.

Cinemagoers generated record domestic Thanksgiving box-office returns, according to data from industry tracker Comscore.

A Wicked 4DX ad is now playing in select theaters

Nov 111 min read

PRESS

A Wicked 4DX ad is now playing in select theaters

As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a...

Nov 112 min read

NEWS

National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity’s Campaign for Universal Pictures’ Wicked to Life in the First U.S. 4DX Brand Spot

National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity’s Campaign for Universal Pictures’ Wicked to Life

Video: Cynthia Erivo and Ariana Grande Star in Magical New WICKED Spot

Nov 112 min read

PRESS

Video: Cynthia Erivo and Ariana Grande Star in Magical New WICKED Spot

The spot is directed by Alice Brooks, Wicked’s director of photography. Comcast and Xfinity have released a new TV spot celebrating the...

Comcast’s Xfinity Connects Wicked Stars Ariana Grande and Cynthia Erivo to the Magic of Oz

Nov 112 min read

PRESS

Comcast’s Xfinity Connects Wicked Stars Ariana Grande and Cynthia Erivo to the Magic of Oz

Film from Goodby, Silverstein & Partners taps into the power of connection, friendship and achieving your dreams.

New ‘Wicked’ Promo Shows Ariana Grande And Cynthia Erivo Reacting To Being Cast As Leads By Director Jon M. Chu

Nov 112 min read

PRESS

New ‘Wicked’ Promo Shows Ariana Grande And Cynthia Erivo Reacting To Being Cast As Leads By Director Jon M. Chu

A new Comcast Xfinity ad campaign is the first ever to be shown in 4DX in select U.S. sites where audiences will "feel the magic of Oz."

Copy of Old Ariana Grande tweet inspires Xfinity’s ‘Wicked’ spot

Nov 111 min read

PRESS

Copy of Old Ariana Grande tweet inspires Xfinity’s ‘Wicked’ spot

A short film called 'Stay Connected to your Dreams' was inspired by one of Grande's tweets in 2011.

Nov 111 min read

PRESS

Old Ariana Grande tweet inspires Xfinity’s ‘Wicked’ spot

Xfinity and Comcast released 'Stay Connected to Your Dreams' to promote 'Wicked.'

Tips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In Experiential Marketing

Oct 101 min read

PRESS

Tips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In Experiential Marketing

After pent-up demand from the pandemic, experiential marketing is back in the mix of being a critical component to a marketing plan.

NCM Teams With Nerds for On-Screen Holographic Cinema Campaign

May 161 min read

PRESS

NCM Teams With Nerds for On-Screen Holographic Cinema Campaign

Nerds is partnering with NCM to bring the first holographic activation to select movie theaters.