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Jan 25, 2024
1 min read
PRESS
Glossy Pop Newsletter: E.l.f. Beauty’s mockumentary taps into Gen Z’s love of makeup and true crime
On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January...
Jan 11, 2024
1 min read
PRESS
e.l.f. Beauty's True Crime Parody Calls for End to Cosmetic Theft
Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.
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