Jan 251 min readPRESSGlossy Pop Newsletter: E.l.f. Beauty’s mockumentary taps into Gen Z’s love of makeup and true crimeOn January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January...
Jan 111 min readPRESSe.l.f. Beauty's True Crime Parody Calls for End to Cosmetic TheftPlaying ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.