Cinema Advertising: A Catalyst to Recovery
Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.
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May 291 min read
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
NCM and Screenvision collaborated to bring cinema data into Nielsen's Respondent Level Data (RLD) feed, helping media agencies and planners.
May 172 min read
Programmatic Comes to the Big Screen
Now brands have unprecedented access to inventory in front of high-quality, premium content.
Mar 102 min read
Politics, Preemption and the Cinema Ad Solution
The strategic shift of TV ad dollars to cinema during political seasons emerges as a prudent investment for advertisers.
Jan 111 min read
e.l.f. Beauty's True Crime Parody Calls for End to Cosmetic Theft
Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.
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