Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.

NCM and Screenvision collaborated to bring cinema data into Nielsen's Respondent Level Data (RLD) feed, helping media agencies and planners.

Now brands have unprecedented access to inventory in front of high-quality, premium content.

The strategic shift of TV ad dollars to cinema during political seasons emerges as a prudent investment for advertisers.

Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.