audience | National Cinemedia

Jul 292 min read

Cinema Advertising: A Catalyst to Recovery

Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.

Jul 141 min read

Attention Metrics in Advertising: "Hey There, How Much Attention Do I Have?"

Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie...

May 291 min read

Rival cinema ad firms collaborate to make their data streams easier for media agencies to access

NCM and Screenvision collaborated to bring cinema data into Nielsen's Respondent Level Data (RLD) feed, helping media agencies and planners.