National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity’s Campaign for Universal Pictures’ Wicked to Life

Film from Goodby, Silverstein & Partners taps into the power of connection, friendship and achieving your dreams.

Xfinity and Comcast released 'Stay Connected to Your Dreams' to promote 'Wicked.'

Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.

Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie...

NCM and Screenvision collaborated to bring cinema data into Nielsen's Respondent Level Data (RLD) feed, helping media agencies and planners.

Now brands have unprecedented access to inventory in front of high-quality, premium content.

The strategic shift of TV ad dollars to cinema during political seasons emerges as a prudent investment for advertisers.

Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.