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Dec 19, 20241 min read
Will 'Multisensory' Ads Cast A Spell On Theatergoers?
For the first time, NCM worked with CJ 4DPLEX’s sensory experience to tie it into an ad through a deal with Comcast’s Xfinity and Regal.
Nov 11, 20241 min read
A Wicked 4DX ad is now playing in select theaters
As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a...
Nov 11, 20242 min read
National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity’s Campaign for Universal Pictures’ Wicked to Life in the First U.S. 4DX Brand Spot
National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity’s Campaign for Universal Pictures’ Wicked to Life
Nov 11, 20242 min read
Comcast’s Xfinity Connects Wicked Stars Ariana Grande and Cynthia Erivo to the Magic of Oz
Film from Goodby, Silverstein & Partners taps into the power of connection, friendship and achieving your dreams.
Nov 11, 20242 min read
New ‘Wicked’ Promo Shows Ariana Grande And Cynthia Erivo Reacting To Being Cast As Leads By Director Jon M. Chu
A new Comcast Xfinity ad campaign is the first ever to be shown in 4DX in select U.S. sites where audiences will "feel the magic of Oz."
Nov 11, 20241 min read
Copy of Old Ariana Grande tweet inspires Xfinity’s ‘Wicked’ spot
A short film called 'Stay Connected to your Dreams' was inspired by one of Grande's tweets in 2011.
Nov 11, 20241 min read
Old Ariana Grande tweet inspires Xfinity’s ‘Wicked’ spot
Xfinity and Comcast released 'Stay Connected to Your Dreams' to promote 'Wicked.'
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