Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.

Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie...

NCM is the US rep for Cannes Lions, Delta sponsored the American team CANNES, France—The Young Lions competition ended last week with...

Media buying agencies can now input cinema data provided within the AMRLD feed into their own unique measurement and analytics tools.

NCM and Screenvision collaborated to bring cinema data into Nielsen's Respondent Level Data (RLD) feed, helping media agencies and planners.

Now brands have unprecedented access to inventory in front of high-quality, premium content.

Nerds is partnering with NCM to bring the first holographic activation to select movie theaters.

Winners of the 2024 Young Lions competition were announced on April 17th.

Media organizations that hone in on their strength can overcome the ongoing disruption of audience fragmentation. Why it matters:...

NCM is bringing new offerings to market for advertisers seeking solutions in the $20 billion-plus video upfront marketplace.

The strategic shift of TV ad dollars to cinema during political seasons emerges as a prudent investment for advertisers.

Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, has been named...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., announced Monday a new five-year exclusive agreement with...

On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January...

Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.

National CineMedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as...

Most of the media trade headlines revolve around connected TV, search and programmatic buying of digital inventory. Far less attention is...

In-theater advertising firm National CineMedia unveiled its third quarter earnings on Tuesday, the first quarterly results since the...

Combined expertise will redefine how lotteries market and engage with their target audiences. Roswell, Georgia — Atlas Experiences, a...

The moviegoing experience is about more than just seeing your favorite new film on a 40-foot screen. It is the anticipation. The lead-up...

Taylor Swift’s sold out Eras tour will finally be more accessible to the average fan when it hits theaters early next month on October...

The pandemic took a severe toll on the movie theater business, with total screens in the U.S declining by around 3,000 since 2019, to...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., and Religion of Sports (ROS), the Emmy Award-winning...

NCM Will Feature Six ROS Bite-Sized Episodes Around Human-Interest Stories NEW YORK--(BUSINESS WIRE)--National CineMedia (NCM), the...