Regal Cinemas, National CineMedia Sign New Long-Term Deal
The 10-year agreement for in-theater advertising is the latest twist in pandemic-era recoveries for both NCM and parent Cineworld Group....
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Apr 20, 20231 min read
NCM and Creative Ladder Announce 2023 Cannes Young Lions Winners
After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative...
Mar 14, 20231 min read
Cinema Ads Beat TV, Streaming and Digital on Attention, Study Finds
A study commissioned by National CineMedia from attention measurement firm Lumen Research, in collaboration with Dentsu, shows attention...
Feb 9, 20231 min read
Creative Ladder Named Official Charity Partner for Cannes Young Lions Competition
NCM selects Ryan Reynold’s charity, The Creative Ladder, as the 2023 philanthropic partner for the Young Lions Competition at the Cannes...
Jan 29, 20231 min read
Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
NCM’s CRO Mike Rosen discusses the state of media buying and the rise of movie theater advertising. Read more.
Nov 18, 20222 min read
How Cinema Became Measurable
Since the beginning of motion pictures, cinema advertising has been part of the moviegoing experience, a brand building medium for...
Nov 18, 20221 min read
Can Big-Spending Moviegoers Help a Struggling Economy?
Affinity Solutions partnered with NCM for a study that linked sharp increases in consumer spending for some moviegoing consumers. The...
Nov 18, 20221 min read
National CineMedia Adds VIP Cinemas
National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette,...
Sep 22, 20221 min read
National CineMedia’s Amy Tunick Modernizing Pre-Show Movie Entertainment
Amy Tunick joined National CineMedia, the cinema advertising company, in August 2021 in the newly created role of SVP, chief marketing...
Aug 25, 20221 min read
National CineMedia Strikes Measurement Pact with iSpot
Now movie theaters are reaching out for new kinds of measurement. National CineMedia, the advertising network that represents more than...
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