National CineMedia (NCM), the largest cinema advertising platform in the U.S., announced Monday a new five-year exclusive agreement with...

On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January...

Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.

National CineMedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as...

Most of the media trade headlines revolve around connected TV, search and programmatic buying of digital inventory. Far less attention is...

In-theater advertising firm National CineMedia unveiled its third quarter earnings on Tuesday, the first quarterly results since the...

Taylor Swift’s sold out Eras tour will finally be more accessible to the average fan when it hits theaters early next month on October...

The pandemic took a severe toll on the movie theater business, with total screens in the U.S declining by around 3,000 since 2019, to...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., and Religion of Sports (ROS), the Emmy Award-winning...

National CineMedia and Religion of Sports, the Emmy Award-winning sports media company, today announced a new content partnership...

The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like...

Barbie and Oppenheimer are two of the biggest movies of the summer, drawing in over $1 billion and $600 million globally, respectively....

Running ads in theaters can also be a way to engage attentive audiences that mostly or exclusively watch ad-free streaming...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., will announce a deal with Adelaide to bring attention...

The 10-year agreement for in-theater advertising is the latest twist in pandemic-era recoveries for both NCM and parent Cineworld Group....

After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative...

A study commissioned by National CineMedia from attention measurement firm Lumen Research, in collaboration with Dentsu, shows attention...

NCM selects Ryan Reynold’s charity, The Creative Ladder, as the 2023 philanthropic partner for the Young Lions Competition at the Cannes...

NCM’s CRO Mike Rosen discusses the state of media buying and the rise of movie theater advertising. Read more.

Since the beginning of motion pictures, cinema advertising has been part of the moviegoing experience, a brand building medium for...

Affinity Solutions partnered with NCM for a study that linked sharp increases in consumer spending for some moviegoing consumers. The...

National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette,...

Amy Tunick joined National CineMedia, the cinema advertising company, in August 2021 in the newly created role of SVP, chief marketing...

Now movie theaters are reaching out for new kinds of measurement. National CineMedia, the advertising network that represents more than...