New ‘Wicked’ Promo Shows Ariana Grande And Cynthia Erivo Reacting To Being Cast As Leads By Director Jon M. Chu
A new Comcast Xfinity ad campaign is the first ever to be shown in 4DX in select U.S. sites where audiences will "feel the magic of Oz."
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Jul 292 min read
Cinema Advertising: A Catalyst to Recovery
Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.
Jul 141 min read
Attention Metrics in Advertising: "Hey There, How Much Attention Do I Have?"
Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie...
Jun 252 min read
What the Young Lions US Team Learned From Its Cannes Competition
NCM is the US rep for Cannes Lions, Delta sponsored the American team CANNES, France—The Young Lions competition ended last week with...
May 291 min read
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
NCM and Screenvision collaborated to bring cinema data into Nielsen's Respondent Level Data (RLD) feed, helping media agencies and planners.
May 161 min read
NCM Teams With Nerds for On-Screen Holographic Cinema Campaign
Nerds is partnering with NCM to bring the first holographic activation to select movie theaters.
Apr 181 min read
These Rising Creatives Won U.S. Cannes Young Lions Competition
Winners of the 2024 Young Lions competition were announced on April 17th.
Mar 242 min read
Media Leaders Dispel Myths with Data
Media organizations that hone in on their strength can overcome the ongoing disruption of audience fragmentation. Why it matters:...
Mar 121 min read
National CineMedia to offer guarantees on business outcomes this upfront
NCM is bringing new offerings to market for advertisers seeking solutions in the $20 billion-plus video upfront marketplace.
Feb 61 min read
Gold House is the Official Non-profit Partner of the 2024 Cannes Lions Young Lions Competition
Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, has been named...
Jan 281 min read
National CineMedia (NCM) Signs Five-Year Exclusive Agreement with Santikos Theaters
National CineMedia (NCM), the largest cinema advertising platform in the U.S., announced Monday a new five-year exclusive agreement with...
Jan 251 min read
Glossy Pop Newsletter: E.l.f. Beauty’s mockumentary taps into Gen Z’s love of makeup and true crime
On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January...
Jan 111 min read
e.l.f. Beauty's True Crime Parody Calls for End to Cosmetic Theft
Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.
Jan 81 min read
National CineMedia Launches 2024 Young Lions Competition
National CineMedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as...
Dec 21, 20231 min read
Alternative media tries to grab the spotlight, but the economy has other plans
Most of the media trade headlines revolve around connected TV, search and programmatic buying of digital inventory. Far less attention is...
Nov 6, 20231 min read
National CineMedia Sees Overall Ad Revenue Rise Amid Box Office Recovery for Exhibitors
In-theater advertising firm National CineMedia unveiled its third quarter earnings on Tuesday, the first quarterly results since the...
Sep 28, 20231 min read
With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
Taylor Swift’s sold out Eras tour will finally be more accessible to the average fan when it hits theaters early next month on October...
Sep 26, 20231 min read
Can Movie Theaters Still Reel in Advertisers?
The pandemic took a severe toll on the movie theater business, with total screens in the U.S declining by around 3,000 since 2019, to...
Sep 14, 20231 min read
National CineMedia Teams with Religion of Sports for Content Partnership on the Big Screen
National CineMedia (NCM), the largest cinema advertising platform in the U.S., and Religion of Sports (ROS), the Emmy Award-winning...
Sep 11, 20231 min read
NCM Teams with Religion of Sports for Big Screen Content Partnership
National CineMedia and Religion of Sports, the Emmy Award-winning sports media company, today announced a new content partnership...
Sep 11, 20231 min read
Lights, Camera, Ads: Performance Advertisers See Revenue Gains From Cinema Ads
The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like...
Aug 10, 20231 min read
'Barbie', 'Oppenheimer' brought 'life back in the business this summer': National CineMedia CEO
Barbie and Oppenheimer are two of the biggest movies of the summer, drawing in over $1 billion and $600 million globally, respectively....
Aug 6, 20231 min read
Programmatic Ads: Coming Soon To A Theater Near You
Running ads in theaters can also be a way to engage attentive audiences that mostly or exclusively watch ad-free streaming...
Jun 19, 20231 min read
NCM Takes Historic Step To Bring Attention Metrics to Cinema Ads
National CineMedia (NCM), the largest cinema advertising platform in the U.S., will announce a deal with Adelaide to bring attention...
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