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Stop Chasing Gen Z Across Screens—Meet Them at the Movies
Gen Z isn’t watching TV, but they are watching something else. Discover where their attention really goes, and how advertisers can reach them.
14 hours ago2 min read
Here are the US Winners of NCM's 2025 Young Lions Competition
National CineMedia announced the 2025 U.S. Young Lions winners, celebrating Gen Z and millennial creatives from top agencies like Amazon, Google, and Ogilvy. Winners will represent the U.S. at Cannes Lions.
6 days ago2 min read
Minecraft Showed How Much the Movie Business Needs Creators
But these two very different worlds have a ways to go before unlocking their combined potential This post is part of a special three-part...
Apr 72 min read
With TV Seemingly Vulnerable, Suddenly Video Ads Are Everywhere
In an evolving media landscape, cinema ads are making a comeback as brands seek younger, diverse audiences.
Mar 242 min read
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